ACCOMPLISHED CONTENT DIRECTOR
Driving significant results through the leadership of content strategy and editorial production
Experienced content leader with expertise in developing and executing strategic plans, production workflows, and overall processes, along with establishing and developing brands.
Leads the development of strategic roadmaps and communication campaigns that increase brand awareness, engagement, and ROI. With RecruitingDaily, led a four-person team and $36,000 annual budget to produce 20+ articles and two or more in-depth resources each month, including eBooks, whitepapers, and customer stories.
A demonstrated record of success establishing strong and effective content, editorial workflow, task management, and production processes in a series of positions with RecruitingDaily, ClearVoice, Arrivia, ZOG Digital, and other companies.
Core Competencies
Seasoned Content Strategist
Developing Various Content Types
Content Marketing and SEO Best Practices
Improving Content Development Processes
Builds and Leads Strong Teams
Increasing Audience Engagement
Strengthening Brand Visibility
Working with Fortune 500 Brands
Professional Experience
2019 to Present •Blaze Digital • Scottsdale, AZ
Blaze Digital is a full-service digital marketing agency that helps clients achieve growth and profitable success through all things digital.
Co-Founder
Operates ongoing business while educating and empowering brands to uplevel their marketing through a cohesive and connected approach.
2023 to Present • ClearVoice • Remote
ClearVoice is a cloud-based content marketing solution that assists small to large digital marketing agencies with campaign creation and publishing.
Director of Content, Promoted from Interim Content Strategy and Social Media Lead
Initially returned to ClearVoice in an interim role providing coverage for a director out on maternity leave. Additionally, leads and supports strategic operations for ClearVoice in a contractor role. Then, was rehired and promoted to the current role of Sr. Manager of Content Marketing and Social Media.
2022 to 2023 • RecruitingDaily • Remote
RecruitingDaily is an online resource that provides content, news, and events of interest to professionals in Human Resources, Talent Acquisition, Recruitment Marketing, Compliance, and Diversity & Inclusion.
Director of Content
Supervised a four-person team and a $36,000 annual budget to develop, edit, and publish content, including online articles, podcasts, eBooks, whitepapers, and social media content. Defined and enforced an editorial calendar and process providing a strategic roadmap for content development and publication.
Within 30 days, interviewed team members, developed insights into ongoing challenges, and developed a formal brand voice, tone, personas, and content goals for the organization.
Credited with breaking down silos, improving visibility and transparency, and clearly defining roles and responsibilities. Substantially reduced time for execution.
Delivered improvements to production and execution that led to higher audience engagement, sparking a 10% increase in qualified leads and a 67% gain in website traffic within 30 days.
2020 to 2022 • ClearVoice • Phoenix, AZ
ClearVoice is a cloud-based content marketing solution that assists small to large digital marketing agencies with campaign creation and publishing.
A demonstrated record of success and achievement, marked by a series of promotions to positions of increased influence, authority, and accountability.
Senior Manager – Editorial, Promoted from Senior Managing Editor and Managing Editor
Effectively managed a team of managing editors engaged in education and management of freelancer producers as well as the review of content for grammar, accuracy, and compliance with the brand guidelines of each client. Worked with clients to define brand voice, tone, personas, and content goals.
Served as the architect of content strategies that served as the basis for higher brand visibility, engagement, and ROI.
Provided guidance and direction to clients and freelance teams by facilitating branding workshops and initiatives.
As Senior Managing Editor, directed a team ensuring the planning and delivery of content in line with client needs. Examined and streamlined the onboarding process to reduce customer ramp-up cycles by 20%, transforming three 60-minute onboarding meeting to a single 45-minute session.
Joined the company as a Managing Editor to improve the delivery of content following sales, leveraging expertise in content and editorial to identify opportunities to improve workflows and ensure the satisfaction of client expectations.
Facilitated improved communication and collaboration between the Sales and Project Management organizations, leading to positive customer feedback and higher account retention. Within one quarter, increased customer engagement and satisfaction scores by 18%.
2018 to 2019 • Arrivia • Phoenix, AZ
Arrivia provides vacation-based incentive, loyalty, and member benefits programs for its business partners.
Content Director
Supervised writers, editors, designers, and strategists in the development of content for clients that included Carnival Corporation, American Express, Diamonds Resorts, and USAA, with a $15,000 monthly budget.
Generated $120,000 in annual savings by integrating outsourced contractors into the editorial workflow.
Established an internal agency to handle creative assets, content, and a formal process for intake and development. Recognized with the Passion for Performance Award in Q1 2019, one of only four recipients in the entire company.
2016 to 2017 • ZOG Digital • Phoenix, AZ
ZOG Digital Inc. is an independent digital marketing agency that drives visibility, influence, engagement, and conversion for the world’s top brands.
Marketing and Public Relations Manager
Joined the company in an interim role to position the business for acquisition, securing thought leaders to publish content on the agency’s website. Established and strengthened strategic partnerships that included Google, Sprout Social, Moz, Search Engine Land, Marketing Land, Semrush, Ahrefs, and Social Media Week. Directed all internal marketing and events.
2016 to 2018 • The Do LaB • Los Angeles, CA
The Do LaB develops and promotes builds and promotes music festivals, interactive environments and unique structures that include Coachella, Boom Festival, and Global Gathering.
Core Content Producer
Produced and edited content to promote the company’s events, including conversations and interviews with musicians and artists. Successfully delivered content within aggressive deadlines, with a turnaround time of five hours.
2014 to 2016 • V Digital Services • Phoenix, AZ
V Digital Services is a digital marketing agency that works with publications across multiple markets.
Social Media Director, Promoted from Senior Digital Account Manager
Oversaw the development and execution of social media content, working with client teams in Customer Success, Fulfillment, and Sales. Strengthened professional credentials by securing Google Premier Partnership, Google Analytics, Google AdWords and Facebook certifications.
As Social Media Director, expanded social media offerings to include paid media.
As an Account Manager, maintained strong relationships with clients in California, Colorado, and Minnesota.
Early Career
Corporate Business Development, Gigya, Mountain View, CA
Music Journalist, Phoenix New Times & Houston Press
Education & Professional Credentials
Arizona State University Walter Cronkite School of Journalism and Mass Communication
Bachelor of Arts Degree in Journalism and Mass Communications, Minor in Global Studies (With Honors)
Email Newsletter Certification – HubSpot
Google Analytics Certification
Technical Proficiencies
WordPress, HubSpot, Google Analytics, Adobe Creative Suite, Microsoft Office